The Griots Hand is a heritage communications practice communicating the significance and public value of African heritage held or represented by organisations. Our work encompasses artistic, historical and natural heritage, for cultural, conservation and other heritage-rich organisations.

The practice was born from a desire to bring African heritage to life for contemporary audiences. It follows an earlier online platform through which we shared heritage content with audiences online. 

As a result, our work is concerned not only with producing accurate information, but with communicating it in ways that engage contemporary audiences, meeting the ways people encounter information today.

The Griots Hand is led by Aïda, with the support of two professionals who bring decades of experience in business, writing and community engagement. They contribute perspective, practical guidance and support as the practice develops and undertakes its work.